A luxury offering with a social core
African luxury skincare start-up, Diaspora. wanted to introduce themselves to the world with a firm statement. Handcrafted by an intimate community of village natives in Abeokuta, Nigeria, it was imperative the brand's identity communicated 'natural creativity.' We were commissioned to create the logotype, packaging and the website's UI.
In the deep pockets of Abeokuta, Nigeria lies some of the world’s most rare beauty ingredients loaded with properties that are proven nourish your skin in more ways than one. The ingredients are hand-picked and hand-processed by the local people and are then turned into balms and creams.
There is an all-important social part of the brand that plays a major role in its success. The profits generated from the sale of a product gets put to work by funding school fees of the children in the Abeokuta community as well as paying fair wages to employees and cultivating the lands in which these rare ingredients are grown.
Taking inspiration from the natural ingredients used in these products, the design direction would utilise clean typography and warm colours (logotype and general layout), intricate hand-drawn illustration (packaging) and sleek motion (website interactions).