Gone are the days when a brand can claim ignorance. We know Black culture - let us guide you in creating a culturally-appropriate brand.
Tone of voice. Visual presentation. Campaign execution. Representation matters.
Remember H&M's controversial model image back in 2018 or Dove's questionable advertising in 2011?
There's nothing more damaging than a tone-deaf brand with tone-deaf communications. It alienates an audience and if not handled correctly it can be the demise of an entire organisation. This then leads to personnel changes and emergency rebrands (not to forget the work that goes into making an audience believe that said rebrand reflects true change).
Our personal connection to the Black community coupled with our industry experience is what allows us to mindfully consult on your brand's activities. We can make sure that anything you launch not only looks and sounds appropriate but most importantly is authentic.
A part of our process is conducting a full audit of your upcoming brand activities and activations covering everything from tone of voice to visual elements. This audit would effectively:
• Generate useful insights that can assist us in the creation process;
• Highlight actions that can build negative brand associations;
• Pinpoint potential audience emotional triggers.
We're good at what we do and a part of that is due to our carefully curated network making sure that we get the best results.